To recruit older adults for an upcoming study, we worked with Matter Agency to create this TVC for Optimal Clinical Trials along with a series of social content.
Volunteers are a hugely important part of clinical research. Without them, we would struggle to create new vaccines, and find treatments for different diseases and conditions. We wanted to highlight the incredible volunteers who selflessly give their time to help research by interviewing a selection of them, going into the reasons why they want to give back. In the process, we got to know a bunch of very inspiring people.
Volunteers are a hugely important part of clinical research. Without them, we would struggle to create new vaccines, and find treatments for different diseases and conditions. We wanted to highlight the incredible volunteers who selflessly give their time to help research by interviewing a selection of them, going into the reasons why they want to give back. In the process, we got to know a bunch of very inspiring people.
Scope
Creative Ideation Direction Capture Post-production Colour grade CAB approval and media delivery
